Niquea.D | A NOTEWORTHY LIFE

The NIQUEA.D brand was born in 2011 as a curated collection of stationery, decor and jewelry. The unveiling took place at South Coast Plaza, a premium, exclusive mall in Orange County, California.

NIQUEA.D had boutiques within 50 PAPYRUS stores that featured 150 greeting cards and over 300 other boutique gift and decor products and generated $15M+ in revenue.

The brand received high acclaim, and its loyal customers wanted more. The first NIQUEA.D store opened in Danville, CA in 2013 and in 2014 two stores opened in New York City.

Since its inception, the brand has been refreshed and has evolved to meet the changing needs of today’s unique market. The NIQUEA.D brand is fresh, modern and relevant for the sophisticated consumer.

Niquea.D | BRAND STORY

IMAGINE A WORLD OF SIMPLE PLEASURES. A WORLD WITH A NATURAL PACE AND RHYTHM WITH THE GIFT OF TIME.

TO MARVEL AT THE STARRY SKY. TO DAYDREAM ON THE SANDY SHORE, TO BREATHE PURE MOUNTAIN AIR. THIS IS THE WORLD OF NIQUEA.D.

A WORLD WHERE MOMENTS, RELATIONSHIPS AND GESTURES OF KINDNESS ARE NOTEWORTHY, REMARKABLE AND MAGNIFICENT.

SURROUND YOURSELF WITH BEAUTY - BE INSPIRED BY COLOR, BY ART, BY CREATIVITY, AND BY AUTHENTIC EMOTIONS.

BE REAL, BE PRESENT, BE IN THE MOMENT AND CELEBRATE IT ALL.